The Importance of Life Insurance

Do you realize the Importance of Life Insurance? It’s been a tough month in my business. Among other products, I sell life insurance to employers, employees, and individuals. I sold my first policy in 1988, and almost 30 years later, my zeal for helping folks plan has not faded. Life insurance is not about you- it’s about those you leave behind.

A 72 year-old client physician client who passed away, left behind a beautiful wife, two sons and multiple grandchildren. He was a business leader in the Roanoke community for over 40 years, an avid fly fisherman, taught me to tie my first bow tie, a committed client for many years, and the source of countless referrals. I was proud to call him a client, and his life insurance planning will make it easier for his wife and family to fulfill their financial dreams.

A six month old child of a new client passed away without having the chance to make his mark on this world. He was a source of joy and excitement to his parents; but unfortunately, never got the opportunity to leave the hospital. The father’s employer provided a death benefit not just for their employees, but for their dependents as well. While the death benefit was small, it gave the family solace to know that the funeral arrangements were covered in full, and cemented the employer/employee relationship for a new hire.

A 50 year old college friend died of a heart attack leaving a beautiful wife and two children- one of which will enter college in less than a month. An incredible entrepreneur who touched many lives, he created many jobs in his career and left behind enough life insurance for his boys to follow their dreams. His life was too short, as I’m sure he would have continued to help the lives of others, but most importantly he took care of his family first.
A 64 year old who retired early to enjoy her early retirement succumbed to the ravages of breast cancer. Life is often not fair, as we all ask why to bad things happen to good people. She was a client and friend, but smart enough to purchase a life insurance policy when she got married in the event of her death. We expected it would be her husband who might pass first, but life has a way of throwing you curve balls.

Finally, my mother who battled many ailments during the last three years left this world in early June. She was a great mom, a tough mom, but was also a great planner. She too decided at an early age to purchase life insurance. As my mother explained, “Life insurance is about making sure your Dad is taken care of, that he has enough income to pay the bills, and breathe again.” “After all, he’s been taking care of me for the last three years.”
While being in the life insurance business can be depressing at times, I’m comforted in knowing that I did my job- I helped folks buy one of the most important purchases of their lifetime – a sound life insurance policy.